The Power of Peers
In the age of social media, “social proof” is frequently cited in decision making. This can include a number of data points such as recommendations, online reviews, and customer testimonials. Some surveys suggest that more than 90% of customers factor in these sorts of information into their decisions – whether it is “where should we have lunch?” to “what AMS should we implement?” Many associations are uniquely positioned to sit at the nexus of this new type of information exchange to help drive their mission and assist their membership in making higher quality decisions.
Join our experts as we discuss strategies to harness the power of your peers, options for capturing social proof and how associations are using these methods to attract members and create value with their constituents.
- Options for generating non-dues revenue.
- Technology options for capturing social proof.
- Guidance on managing these initiatives.
- How to plan for unforeseen situations.
Join us for a lively discussion about the power of our peers – Register today!
EXTRA 30
Due to the popularity of this topic, we’re adding an EXTRA 30 minutes with the panelists from 3:00 to 3:30. This is your opportunity to ask questions and share ideas on Spring Cleaning your website with the other participants and panelists.
How to Submit Questions
- Register for the program and submit your question/s in the registration form.
- Think of additional questions after you register? No problem. Just email additional questions to theciohour@501works.com during the month to have new questions added to the next month’s 501 CIO Hour.
- Ask questions during the program via the chat function.
The CIO Hour will be recorded each month in case you miss it. However, we hope you attend and engage with the industry experts and other participants regularly so you continue to boost your IT-IQ.
Speakers
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Andy StegglesSince my early days as a Communications Specialist in the [British] Royal Navy, I’ve always been intrigued by technology and its impact on our lives. It was while serving as the head of technology for a New York based association (RIMS), that I recognized the need and subsequently built, the next generation of large group collaboration software. After selling and delivering the software to several organizations, I then partnered with a friend and colleague to create Higher Logic.
Over an 8-year period we grew this early stage SaaS company into a “Community Platform” and this small, bootstrapped startup turned into a $100MM+ enterprise.
In 2016, after accepting a $55MM investment from a growth equity fund, we once again hit the accelerator and one year later, we had acquired four complementary software companies and tripled the size of the company.
In 2018, I decided to step out of my operating role to focus on my board responsibilities and my other passions, which included studying at Harvard Business School as a student of its 3-year Owner/President Management (OPM) leadership program.
Today, in addition to being an author, speaker, investor and board member, I focus my time as CEO of my small family business. I leverage that same passion – which helped shape Higher Logic into what it is today – by helping leaders of early stage SaaS companies ($1MM to $20MM of ARR) maximize their enterprise value while continuing to scale and preparing to exit. -
James MarquisCIO, 501WorksJames is a seasoned senior executive with more than 20 years of experience working with associations and non-profits of all sizes. James possesses excellent communications skills allowing him to function as a trainer, technology evangelist and to bridge the divide which frequently exists between functional business units and information technology specialists. Coupled with his ability to deep-dive into technology, these key skills allow James to operate across department lines and organizational levels to better integrate technology with the strategic and tactical needs of an organization
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Teri CardenVP of Marketing and Client Success, Insight GuideWith the support of my mentors, colleagues, volunteer leaders, and bosses during my association career, I’ve been able to fulfill my incessant desire to geek out at work. This meant selecting, testing, and implementing new software and technologies, reaching new marketing heights with eye-catching campaigns, introducing video and social media before it was cool, and jumping headfirst into the mobile world.
Though you may have seen or met me as the founder of AMS Fest (sold to Association Trends in 2017), ReviewMyAMS (sold to 501Works in 2023), and Non Dues-a-Palooza (sunset in 2023), I am now proudly supporting a company whose values and strategies I strongly align with. As the VP of Marketing and Client Success for Insight Guide, I’m able to exercise my marketing expertise and servant leadership to ensure our clients have the best possible experience with our product.
